If you’re one of those people who don’t know when to use an apostrophe when using ITS… here it is, plain and simple:

IT’S - with an apostrophe - means IT IS or IT HAS.

EXAMPLE:

It’s a beautiful day!!
It’s been this sunny for days!


ITS - with NO apostrophe - means BELONGING TO IT.

EXAMPLE:

Look at that pizza! Its cheesy goodness can be seen a mile away!
OR
That advertising agency has lost its flair - I should use a freelancer instead!


AN EXAMPLE USING BOTH:

Rod Stewart’s fuscia jacket sold on e-bay for a million pounds, despite the fact that IT’S lost most of ITS sequins.

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